Ascona Group expands portfolio with acquisition in Aylesbury

April 11, 2024
David Lamb

·        Adams Corner on the Oakfield Road in Aylesbury joins Ascona Group

·        Petrol forecourt to be rebranded as BP with immediate effect and the 2,000 square foot store will be branded to Nisa

·        Site will reopen to the public with new branding and store on Wednesday, 10th April 2024

Ascona Group (‘Ascona’), the 7th largest UK independent forecourt operator and one of the fastest growing companies in Wales for the last three years, is pleased to announce that it has acquired a 20-year lease for the petrol forecourt on Oakfield Road in Aylesbury.

On3rd April 2024, Ascona took control of the forecourt after signing anew 20-year lease. The site, which was previously branded as Esso for over 40 years, will be re-branded to BP with immediate effect.

In keeping with Ascona’s strategy to develop the next generation of roadside retail destinations that cater for the local community’s needs, the 2,000 square foot store will be re-branded to Nisa who will introduce a first-rate selection of grocery items.

After a brief period of closure, the full site will reopen to the public on Wednesday, 10th April 2024.

 Darren Briggs, Founder and Chief Executive Officer of Ascona Group, commented: 

“We are delighted to add this forecourt to our expanding portfolio. With a number of other sites operated by Ascona in the local area, we are excited to further strengthen our presence in this part of the country.

 Adams Corner has been in the ownership of the Adams family since the1960s, and we are thrilled that the family has trusted us with the management of the site for the next 20 years. As a fellow founder of a family-run business, we look forward to working closely with the family to create a world-class fuel and retail offering for the local community in Aylesbury.

 “To date, we operate 62 forecourts in the UK, and we remain focused on becoming one of the top four independent fuel retailers in our market. With this new site part of the Ascona family, we look forward to executing our strategy of ‘Asconarisation’ as we introduce our combined fuel and retail offering and serve the local community’s needs over the next two decades and beyond.

David Lamb

35 years experience in retail management, marketing, I.T and design

About us

In an ever-changing retail world, Ascona Group aims to bring right-on-time convenience, service and quality to motorists and communities. Forecourts have a new champion.