Ascona are headline sponsors for Scarlets Rugby.

February 13, 2024
David Lamb

In an exciting move that intertwines community support with sporting fervour, Ascona Group recently announced a ground breaking partnership with Scarlets Rugby Club for the 2023/2024 season. This collaboration marks a significant milestone for both entities, demonstrating Scarlets’ and Ascona’s commitment to local engagement and the promotion of Welsh rugby on a broader scale.

Ascona, a top 10 UK independent forecourt operator and one of The Sunday Times' 100 fastest growing businesses, is delighted to be partnering with one of Wales' most esteemed professional rugby union teams. In a first of its kind for the Group, the partnership extends beyond mere sponsorship, with Ascona's branding set to adorn both the home and away kits of the Scarlets, creating a visual synergy that resonates with fans and supporters alike.

For Ascona, this partnership represents the natural progression in its focus on supporting community-driven initiatives. Darren Briggs, the Founder and Managing Director of Ascona Group, expressed his enthusiasm, commenting, "Supporting our local communities has been central to our culture since the inception of Ascona back in 2011." This sentiment underscores the deep-rooted values that underpin the partnership, fostering a sense of unity between business and sport.

The collaboration will also see Ascona act as the player sponsor for scrum-half Archie Hughes, exemplifying the company's dedication to nurturing young talent in the local communities it operates in. Hughes' trajectory from the Scarlets Academy to the senior squad, coupled with his achievements at the national level, epitomises the essence of grassroots development—a narrative that aligns seamlessly with Ascona's ethos.

Scarlets Rugby Club is delighted to welcome Ascona Group into its fold. Garan Evans, Scarlets' Head of Commercial, acknowledged the significance of this partnership, highlighting Ascona's remarkable growth trajectory and its commitment to community welfare. This sentiment reflects the mutual admiration shared between both entities, transcending the realm of sports sponsorship to embody a shared vision for societal betterment.

Looking ahead, the collaboration between Ascona Group and Scarlets Rugby Club promises a host of exciting opportunities for fans and stakeholders alike, with the anticipation building for the upcoming fixtures. Both Ascona and Scarlets enthusiasts can unite in their support for the team, underscoring the collective spirit that defines Welsh rugby culture.

David Lamb

35 years experience in retail management, marketing, I.T and design

About us

In an ever-changing retail world, Ascona Group aims to bring right-on-time convenience, service and quality to motorists and communities. Forecourts have a new champion.