Ascona Group bolsters portfolio with three new forecourts

November 17, 2021
David Lamb

• Pembrokeshire-based operator reaches 59 sites with three new acquisitions across West Wales and Somerset

• The Group now operates four sites along the A40 into Pembrokeshire

Ascona Group (‘Ascona’), one of the UK’s fastest-growing forecourt operators, is pleased to announce the completion of three service stations across Pembrokeshire, Carmarthenshire and Somerset, taking its total portfolio to 59 sites across the UK.

Ascona welcomes two sites in West Wales, the Texaco-branded Manordeilo Service Station in Manordeilo, and a Shell-branded Forge Service Station in St Clears. At Forge Service Station, the Group will run the Forge Lodge Motel and the rebranded restaurant “Fire House @ The Forge”, both set to re-open on 17th May.

In keeping with the Group’s strategy to develop the next evolution of retail roadside destinations, both stations will include a Nisa-branded shop. With these strategically positioned acquisitions, the Group now operates four sites along the A40 into Pembrokeshire, including the Ivy Service Station and Tenby Road Service Station, opposite the newly purchased Forge Service Station in St Clears.

Ascona is also pleased to announce the acquisition of the Texaco-branded Central Motors Service Station in Chard, Somerset, Ascona’s first acquisition in Somerset.

Commenting on the acquisitions and developments at Ascona, CEO Darren Briggs said:

“We are delighted to add these forecourts to our expanding portfolio. We began our growth strategy in 2018 with two Ascona sites in Pembrokeshire and are glad to further strengthen our presence in the region, now operating 13 sites in total across Wales.

“To date, we operate 59 forecourts in the UK, and we are on track to achieve our ambitious goal of becoming one of the top four independent fuel retailers in the UK market. With these sites now part of the Ascona family, we look forward to upgrading them with our combined fuel and retail offering and serving the local communities of Pembrokeshire, Carmarthenshire and Somerset.”

David Lamb

35 years experience in retail management, marketing, I.T and design

About us

In an ever-changing retail world, Ascona Group aims to bring right-on-time convenience, service and quality to motorists and communities. Forecourts have a new champion.