Soleau Spring Water
Sourced from the Usk Valley, is proud to announce its official launch across all Ascona Group service stations located in Wales. As a family owned business, rooted in its farming tradition, Soleau brings a taste of untouched nature to Welsh consumers– all wrapped up in stylish and sustainable aluminium cans.
Starting this week, shoppers in Wales can discover Soleau Sparkling and Still Spring Water products across stores, a move which sees the recently launched business expand it’s offer to the food-to-go sector.
As the UK’s 7th largest independent forecourt operator, and one of Wales’s fastest growing companies for the last four years, the Ascona Group (‘Ascona;) is proud to champion local business,with an ongoing commitment to stocking products from Welsh producers. The addition of Soleau Spring Water expands further the variety of high-quality offerings available to Welsh customers.
Soleau Founder Sara Jones, said : “We’re incredibly proud to see our locally sourced, sustainably packaged spring water now stocked across Ascona stores. As a Welsh brand, partnering with one of Wales’ leading retailers is a massive moment for us. We’re hugely grateful to Ascona for backing homegrown businesses and helping us reach more customers.”
Welcoming Soleau to Welsh stores Darren Briggs, Ascona Group CEO, added: “At Ascona, we are committed to championing Welsh enterprise and driving innovation across our retail network.
“Welcoming this locally sourced spring water into our stores reflects our strategic focus on enhancing product ranges through forward-thinking partnerships. It’s testament to our belief that innovation and regional collaboration go hand in hand in delivering value to our customers right across Wales.”
The Usk based business is now looking forward to building on the partnership with the Ascona, and will be launching their fruit flavoured, functional, drinks in the autumn. Also offering contract canning for white label, the business is looking to build on its expanding profile and growing it’s presence within the vibrant Welsh food and drink sector.
About Ascona Group
Ascona Group is one of the UK’s fastest-growing forecourt operators, with 61 sites across the UK. Ascona offers a leading retail service offering comprising both commercial partnerships andin-house brands for the over 300,000 customers it serves every week, and supplies over 4.5 million litres of fuel per week, equating to over 18 tankerloads per day.
Headquartered in Pembrokeshire, Wales, Ascona employs over 900 people and prides itself on doing things differently,with a flexible culture, community charitable programme and leading employee care offering. Ascona Group supports a range of community initiatives including children’s sports teams and foodbank charities and has donated over £600,000since 2020. Ascona recently announced the Wales Air Ambulance as their corporate charity and has raised over £200,000 to date.
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