Ascona’s Machynlleth Service Station re opens after transformative redevelopment

August 30, 2023
David Lamb
Mayor of Machynlleth cutting the ribbon

·        Reopening follows a transformative £3mredevelopment programme

·        Investment is Ascona’s largest investment in Wales to date

·        Trading ahead of expectations since reopening

Ascona Group (‘Ascona’), a top 10 UK independent forecourt operator and one of The Sunday Times’ 100 fastest growing businesses, is pleased to announce the successful reopening of Machynlleth Service Station in North Wales.

On Thursday, 24th August 2023, the site, which had been closed for six months as it underwent a transformative £3m redevelopment programme, Ascona’s largest investment in Wales to date, officially reopened its doors to customers and the local community once again.  

In line with Ascona’s strategy to develop the next evolution of roadside retail destinations, the redevelopment has expanded the site’s existing Nisa Retail store, which spans 3,500 sq ft and now offers an extended range of products and food-to-go offerings. The site also features an expanded car park and a new roll-over and jet car wash. As part of the Group’s commitment to sustainability, Ascona is currently exploring suitable EV charging solutions to be installed on site.

Since Machynlleth Service Station reopened for trading, the site has exceeded all trading expectations and is now anticipated to generate in excess of 100kls in fuel sales and £50,000 a week in retail shop sales.

To celebrate the reopening, Ascona held an event on site which included a raffle with prizes including a Monster Energy skateboard, hospitality for two at Parc Y Scarlets, and petrol vouchers. Ticket sales for the raffle raised  £279 for the Wales Air Ambulance, Ascona’s charity partner for 2023/24.

A full 360 virtual tour of the site is available at the following link: Machynlleth Service Station

Commenting on the reopening, CEO Darren Briggs said:
On 24th August, we reopened Machynlleth Service Station after a redevelopment and modernisation programme that took over six months. This is a significant moment for Ascona as it’s the largest investment we have made in a Welsh site to date, a real symbol of focus on investing in the country and the success of our redevelopment and modernisation strategy.
In transforming this site, we are providing our customers and the local community with a high-quality roadside retail destination that caters to their specific needs and it is truly exciting to see it open for business once again and trading so well.
My thanks must go to C+A Design and Toureen Group for designing and building our vision, and to the entire Ascona team for their continued hard work.
With this project now complete, we will turn our focus to new redevelopment opportunities across multiple sites in our portfolio and have another two significant projects planned in Wales for 2024.

About Ascona Group

Ascona Group is one of the UK’s fastest-growing forecourt operators, with 62 sites across the UK. Ascona offers a leading retail service offering comprising both commercial partnerships and in-house brands for the over 300,000 customers it serves every week, and supplies 4.5 million litres of fuel per week, equating to 18 tanker loads per day.

Headquartered in Pembrokeshire, Wales, Ascona employs over 850 people and prides itself on doing things differently, with a flexible culture, community charitable programme and leading employee care offering. The Ascona Foundation supports a range of community initiatives including children’s sports teams and foodbank charities and has donated over £200,000 since 2020. Ascona recently announced the Wales Air Ambulance as their corporate charity for 2023/24. The Group expects to raise over £100,000 during the year for the charity.

The Group has a “best in industry” Employment Assistance Package and is the only major independent fuel retailer to offer private health insurance to its site managers.

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David Lamb

35 years experience in retail management, marketing, I.T and design

About us

In an ever-changing retail world, Ascona Group aims to bring right-on-time convenience, service and quality to motorists and communities. Forecourts have a new champion.