Ascona Group announces grand reopening of its flagship Green Garage Service Station, Pembroke

November 17, 2021
David Lamb

Ascona Group (‘Ascona’),one of the UK’s fastest-growing forecourt operators, is pleased to announce that its flagship Green Garage Service Station in Pembroke, West Wales, will be officially reopened on Thursday, 8th July 2021. The site, which is already open for trading, has undergone a full knockdown and rebuild of the original forecourt, formally known as Bush Hill Service Station.

In line with Ascona’s strategy to develop the next evolution of roadside retail destinations, the upgraded site includes a Nisa Retail proposition and Costa Coffee self-service kiosk and also features the popular Ascona Fish Bar, Instawash launderette and market-leading Jet Wash.

Ascona has signed a five-year agreement with Texaco to supply fuel for the site. Following the Group’s vision to support the next generation of vehicles, it also includes infrastructure for six electric vehicle charging points.

Since Green Garage reopened for trading on 11th June, the site has exceeded all internal performance expectations, with weekly shop sales of around £40,000 and projected annual fuel volumes of three million litres.

On Thursday 8th July,Matt Dooley, Vice President of UK Commercial Operations at the Valero Energy Corporation, will officially reopen the site, whilst Darren Briggs, CEO of Ascona, will present two local organisations, Neyland Rugby Club and the GreenPark Play Community Association, with donations of £6,000 each. The funding will support new play equipment for Green Park and fund every team’s kit at Neyland Rugby Club for the entire season.

Commenting on the grand reopening, CEO Darren Briggs said:

“It is a proud moment to bemarking the completed transformation of Ascona’s first ever site, ten years after I signed the original lease, which is a real symbol of how far the company has come in that time. The new Green Garage Service Station is part of our strategic plan to future proof our portfolio by enhancing our sites, improving performance, and providing a world-class roadside retail destination for our customers.

“It’s truly exciting to see it open for business once again and trading so well. My thanks must go to C+ADesign Ltd, Toureen Group and The Jordon Group for designing and building our vision, and to the entire Ascona team for their continued efforts.”

Grand opening of the Flagship Green Garage.

David Lamb

35 years experience in retail management, marketing, I.T and design

About us

In an ever-changing retail world, Ascona Group aims to bring right-on-time convenience, service and quality to motorists and communities. Forecourts have a new champion.